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Little Things Mean A Lot: Brooklyn’s Newest Sweet Spot

(Photo: via Little Things)

For many New Yorkers trying to stay afloat in the changeable economy, splashing out may have been reduced to what is reportedly our new national obsession: Eating candy. Even reformed sugar addicts are coming out of the woodwork with a renewed desire for Necco wafers, Swedish fish, and gummy bears. As we watch the Dow rise and fall, we are apparently doing so with fistfuls of M&Ms.

Candy is a comfort food; a moment of pleasure that is affordable for everyone, a break of near ecstasy that jolts you awake in a dull meeting, an engagement of the taste buds that can trick your brain into releasing serotonin, that pleasure-inducing hormone that appeases even the sourest among us. That’s why we’re so pleased to see the July 18 opening of Little Things, a candy store with a retro feel that makes its home in Brooklyn’s Midwood section at 1322 Coney Island Avenue.

In an effort to cater to the diverse neighborhood, Little Things also stocks a variety of kosher products, Russian chocolates, and Middle Eastern fruits and nuts. Those searching for their favorite candies from yesteryear will also be pleased to find American classic candies such as Squirrel Nut Zippers, Jaw Breakers, Mary Jane’s, and Hershey’s Chocolates, a company that not only survived the Great Depression with its invention of the Kiss, but thrived.

But Little Things is more than just a place to stock up on sweets. The 400-square foot shop is also providing jobs for New Yorkers with limited work experience or those returning to the workforce after a long hiatus. The brainchild of the Lantern Group, a non-profit developer of affordable housing, Little Things is a family-friendly environment with the goal of giving people a fresh start, ever so sweetly.

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October 25, 2014

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